MJ Kim
Co-Founder
Why We Started Hestoria
Because homeowners shouldn't have to wonder:
- Am I being overcharged?
- Is this quote reasonable?
- Are these materials worth the cost?
- What will the final result actually look like?
Hestoria exists to help answer those questions.
Renovation decisions should feel clear before money is spent.
Hestoria helps homeowners make sense of pricing, contractor quotes, material assumptions, and design expectations.
Our Mission
Hestoria was created to help homeowners navigate one of the most expensive and stressful decisions they make: home renovation.
We're building tools that bring greater transparency to renovation pricing, contractor quotes, materials, and design decisions so homeowners can move forward with confidence.
Our team combines experience in business, technology, customer experience, and home improvement research, with one goal: helping homeowners make smarter renovation decisions.
Meet the Team
The Founders
Building the tools we wish we had for our own renovations.
Theo Park
Co-Founder
By the Numbers
Building the decision layer for home renovation.
Hestoria is an early-stage renovation intelligence platform designed to help homeowners evaluate quotes, materials, and project risk before money is spent.
Homeowner interviews
Research surfaced reliable contractors, unknown costs, and fear of overpaying as core pain points.
MVP screens
Home, upload, analysis, design inspiration, material transparency, and beta conversion.
Core promise
Stop guessing. Know if your renovation quote is fair.
Roadmap
From prototype to renovation OS.
Quote Intelligence
Normalize contractor estimates into understandable cost categories.
Design Guidance
Help homeowners connect budget, taste, and feasibility.
Trusted Execution
Create a clearer handoff between homeowner intent and contractor delivery.